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ADVERGAME FOR PURCHASE INTENTION VIA GAME AND BRAND ATTITUD..:

Hsiao, Wei-Hung ; Lin, Yu-Hsiu ; Wu, Ing-Long
Journal of Organizational Computing and Electronic Commerce.  32 (2022)  1 - p. 45-68 , 2022
Link: https://doi.org/10.1080/10919392.2022.2038526