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1 Ergebnisse
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How to utilize the information gap for blind box marketing ..:
Qiu, Ziyi
;
Chen, Sirong
;
Law, Rob
.
Asia Pacific Journal of Tourism Research. 29 (2024) 8 - p. 961-978 , 2024
Link:
https://doi.org/10.1080/10941665.2024.2350405
RT Journal T1 <Title>How to utilize the information gap for blind box marketing better: evidence from plane tickets</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_10941665.2024.2350405&Exemplar=1&LAN=DE A1 Qiu, Ziyi A1 Chen, Sirong A1 Law, Rob A1 Zhang, Mu PB Informa UK Limited YR 2024 SN 1094-1665 SN 1741-6507 JF Asia Pacific Journal of Tourism Research VO 29 IS 8 SP 961 OP 978 LK http://dx.doi.org/https://doi.org/10.1080/10941665.2024.2350405 DO https://doi.org/10.1080/10941665.2024.2350405 SF ELIB - SuUB Bremen
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