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1 Ergebnisse
1
Enhancing brand equity in popular culture tourism: testing ..:
Qiu, Liangwei
;
Yeo, SunHa
;
Li, Xiangping
.
Asia Pacific Journal of Tourism Research. 29 (2024) 8 - p. 922-941 , 2024
Link:
https://doi.org/10.1080/10941665.2024.2351123
RT Journal T1
Enhancing brand equity in popular culture tourism: testing the role of fandom in a serial mediation model
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_10941665.2024.2351123&Exemplar=1&LAN=DE A1 Qiu, Liangwei A1 Yeo, SunHa A1 Li, Xiangping A1 Kim, Jeong-Nam PB Informa UK Limited YR 2024 SN 1094-1665 SN 1741-6507 JF Asia Pacific Journal of Tourism Research VO 29 IS 8 SP 922 OP 941 LK http://dx.doi.org/https://doi.org/10.1080/10941665.2024.2351123 DO https://doi.org/10.1080/10941665.2024.2351123 SF ELIB - SuUB Bremen
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