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An exploration of the standardization of targeting strategi..:
Chang, Yuhmiin
Journal of Marketing Communications. 15 (2009) 5 - p. 327-343 , 2009
Link:
https://doi.org/10.1080/13527260802481314
RT Journal T1 <Title>An exploration of the standardization of targeting strategies and the use of promotional disciplines on the web: A cross-national study</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_13527260802481314&Exemplar=1&LAN=DE A1 Chang, Yuhmiin PB Informa UK Limited YR 2009 SN 1352-7266 SN 1466-4445 JF Journal of Marketing Communications VO 15 IS 5 SP 327 OP 343 LK http://dx.doi.org/https://doi.org/10.1080/13527260802481314 DO https://doi.org/10.1080/13527260802481314 SF ELIB - SuUB Bremen
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