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1 Ergebnisse
1
The influence of consumer mood state as a contextual factor..:
Myers, Jun
;
Sar, Sela
Journal of Marketing Communications. 21 (2013) 4 - p. 284-299 , 2013
Link:
https://doi.org/10.1080/13527266.2012.762421
RT Journal T1 <Title>The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and brand attitude</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_13527266.2012.762421&Exemplar=1&LAN=DE A1 Myers, Jun A1 Sar, Sela PB Informa UK Limited YR 2013 SN 1352-7266 SN 1466-4445 JF Journal of Marketing Communications VO 21 IS 4 SP 284 OP 299 LK http://dx.doi.org/https://doi.org/10.1080/13527266.2012.762421 DO https://doi.org/10.1080/13527266.2012.762421 SF ELIB - SuUB Bremen
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