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Explicating the 'like' on Facebook brand pages: The effect ..:
Phua, Joe
;
Ahn, Sun Joo
Journal of Marketing Communications. 22 (2014) 5 - p. 544-559 , 2014
Link:
https://doi.org/10.1080/13527266.2014.941000
RT Journal T1 <Title>Explicating the 'like' on Facebook brand pages: The effect of intensity of Facebook use, number of overall 'likes', and number of friends' 'likes' on consumers' brand outcomes</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_13527266.2014.941000&Exemplar=1&LAN=DE A1 Phua, Joe A1 Ahn, Sun Joo PB Informa UK Limited YR 2014 SN 1352-7266 SN 1466-4445 JF Journal of Marketing Communications VO 22 IS 5 SP 544 OP 559 LK http://dx.doi.org/https://doi.org/10.1080/13527266.2014.941000 DO https://doi.org/10.1080/13527266.2014.941000 SF ELIB - SuUB Bremen
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