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The impact of the length of preceding and succeeding ads on..:
Jeong, Yongick
Journal of Marketing Communications. 23 (2015) 4 - p. 385-399 , 2015
Link:
https://doi.org/10.1080/13527266.2015.1048272
RT Journal T1 <Title>The impact of the length of preceding and succeeding ads on television advertising effectiveness</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_13527266.2015.1048272&Exemplar=1&LAN=DE A1 Jeong, Yongick PB Informa UK Limited YR 2015 SN 1352-7266 SN 1466-4445 JF Journal of Marketing Communications VO 23 IS 4 SP 385 OP 399 LK http://dx.doi.org/https://doi.org/10.1080/13527266.2015.1048272 DO https://doi.org/10.1080/13527266.2015.1048272 SF ELIB - SuUB Bremen
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