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1 Ergebnisse
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Ad ratings when a marketer runs two commercial messages in ..:
Kent, Robert J.
;
Swaminathan, Srinivasan
Journal of Marketing Communications. 25 (2016) 4 - p. 385-402 , 2016
Link:
https://doi.org/10.1080/13527266.2016.1261302
RT Journal T1
Ad ratings when a marketer runs two commercial messages in one television program episode
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_13527266.2016.1261302&Exemplar=1&LAN=DE A1 Kent, Robert J. A1 Swaminathan, Srinivasan PB Informa UK Limited YR 2016 SN 1352-7266 SN 1466-4445 JF Journal of Marketing Communications VO 25 IS 4 SP 385 OP 402 LK http://dx.doi.org/https://doi.org/10.1080/13527266.2016.1261302 DO https://doi.org/10.1080/13527266.2016.1261302 SF ELIB - SuUB Bremen
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