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Reciprocal influences and effects of viral NWOM campaigns i..:
Petrescu, Maria
;
Mangleburg, Tamara
;
Ben Mrad, Selima
.
Journal of Marketing Communications. 26 (2018) 7 - p. 685-702 , 2018
Link:
https://doi.org/10.1080/13527266.2018.1545244
RT Journal T1
Reciprocal influences and effects of viral NWOM campaigns in social media
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_13527266.2018.1545244&Exemplar=1&LAN=DE A1 Petrescu, Maria A1 Mangleburg, Tamara A1 Ben Mrad, Selima A1 O'Leary, Kathleen PB Informa UK Limited YR 2018 SN 1352-7266 SN 1466-4445 JF Journal of Marketing Communications VO 26 IS 7 SP 685 OP 702 LK http://dx.doi.org/https://doi.org/10.1080/13527266.2018.1545244 DO https://doi.org/10.1080/13527266.2018.1545244 SF ELIB - SuUB Bremen
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