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1 Ergebnisse
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DVR ad-zipping rates over days since live broadcast: Do mor..:
Kent, Robert J.
Journal of Marketing Communications. 26 (2019) 7 - p. 732-741 , 2019
Link:
https://doi.org/10.1080/13527266.2018.1562486
RT Journal T1 <Title>DVR ad-zipping rates over days since live broadcast: Do more ads play when viewing the same day?</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_13527266.2018.1562486&Exemplar=1&LAN=DE A1 Kent, Robert J. PB Informa UK Limited YR 2019 SN 1352-7266 SN 1466-4445 JF Journal of Marketing Communications VO 26 IS 7 SP 732 OP 741 LK http://dx.doi.org/https://doi.org/10.1080/13527266.2018.1562486 DO https://doi.org/10.1080/13527266.2018.1562486 SF ELIB - SuUB Bremen
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