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1 Ergebnisse
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Aristotle's modes of persuasion and valence effects on onli..:
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
.
Journal of Marketing Communications. 28 (2021) 4 - p. 360-391 , 2021
Link:
https://doi.org/10.1080/13527266.2021.1881806
RT Journal T1
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_13527266.2021.1881806&Exemplar=1&LAN=DE A1 Amos, Clinton A1 Zhang, Lixuan A1 King, Skylar A1 Allred, Anthony PB Informa UK Limited YR 2021 SN 1352-7266 SN 1466-4445 JF Journal of Marketing Communications VO 28 IS 4 SP 360 OP 391 LK http://dx.doi.org/https://doi.org/10.1080/13527266.2021.1881806 DO https://doi.org/10.1080/13527266.2021.1881806 SF ELIB - SuUB Bremen
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