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1 Ergebnisse
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Pandemic pains to Instagram gains! COVID-19 perceptions eff..:
Mahmoud, Ali B.
;
Ball, Joan
;
Rubin, Daniel
...
Journal of Marketing Communications. 28 (2021) 8 - p. 864-888 , 2021
Link:
https://doi.org/10.1080/13527266.2021.1971282
RT Journal T1
Pandemic pains to Instagram gains! COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa: Tech-native vs non-native generations
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_13527266.2021.1971282&Exemplar=1&LAN=DE A1 Mahmoud, Ali B. A1 Ball, Joan A1 Rubin, Daniel A1 Fuxman, Leonora A1 Mohr, Iris A1 Hack-Polay, Dieu A1 Grigoriou, Nicholas A1 Wakibi, Aziz PB Informa UK Limited YR 2021 SN 1352-7266 SN 1466-4445 JF Journal of Marketing Communications VO 28 IS 8 SP 864 OP 888 LK http://dx.doi.org/https://doi.org/10.1080/13527266.2021.1971282 DO https://doi.org/10.1080/13527266.2021.1971282 SF ELIB - SuUB Bremen
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