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1 Ergebnisse
1
The impact of personalization on viral behavior intentions ..:
Chu, Shu-Chuan
;
Deng, Tao
;
Mundel, Juan
Journal of Marketing Communications. 30 (2022) 1 - p. 1-20 , 2022
Link:
https://doi.org/10.1080/13527266.2022.2098364
RT Journal T1
The impact of personalization on viral behavior intentions on TikTok: The role of perceived creativity, authenticity, and need for uniqueness
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_13527266.2022.2098364&Exemplar=1&LAN=DE A1 Chu, Shu-Chuan A1 Deng, Tao A1 Mundel, Juan PB Informa UK Limited YR 2022 SN 1352-7266 SN 1466-4445 JF Journal of Marketing Communications VO 30 IS 1 SP 1 OP 20 LK http://dx.doi.org/https://doi.org/10.1080/13527266.2022.2098364 DO https://doi.org/10.1080/13527266.2022.2098364 SF ELIB - SuUB Bremen
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