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1 Ergebnisse
1
Enhancing online–merge–offline (OMO) marketing effectivenes..:
Ma, Xianglin
;
Fish, Alan
;
Wang, Xinxin
.
Asia Pacific Business Review. 28 (2021) 3 - p. 311-332 , 2021
Link:
https://doi.org/10.1080/13602381.2021.1956817
RT Journal T1
Enhancing online–merge–offline (OMO) marketing effectiveness and sustainability – Tao and shared value perspectives: examples from China
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_13602381.2021.1956817&Exemplar=1&LAN=DE A1 Ma, Xianglin A1 Fish, Alan A1 Wang, Xinxin A1 Tang, Tao PB Informa UK Limited YR 2021 SN 1360-2381 SN 1743-792X JF Asia Pacific Business Review VO 28 IS 3 SP 311 OP 332 LK http://dx.doi.org/https://doi.org/10.1080/13602381.2021.1956817 DO https://doi.org/10.1080/13602381.2021.1956817 SF ELIB - SuUB Bremen
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