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1 Ergebnisse
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Consumer perceived green brand innovativeness and green wor..:
Lin, Jialing
;
Huang, Yubo
;
Li, Mengyao
Total Quality Management & Business Excellence. 35 (2024) 7-8 - p. 814-834 , 2024
Link:
https://doi.org/10.1080/14783363.2024.2345895
RT Journal T1 <Title>Consumer perceived green brand innovativeness and green word-of-mouth intention: the moderating role of green knowledge</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_14783363.2024.2345895&Exemplar=1&LAN=DE A1 Lin, Jialing A1 Huang, Yubo A1 Li, Mengyao PB Informa UK Limited YR 2024 SN 1478-3363 SN 1478-3371 JF Total Quality Management & Business Excellence VO 35 IS 7-8 SP 814 OP 834 LK http://dx.doi.org/https://doi.org/10.1080/14783363.2024.2345895 DO https://doi.org/10.1080/14783363.2024.2345895 SF ELIB - SuUB Bremen
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