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1 Ergebnisse
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To Disguise or to Disclose? The Influence of Disclosure Rec..:
Krouwer, Simone
;
Poels, Karolien
;
Paulussen, Steve
Journal of Interactive Advertising. 17 (2017) 2 - p. 124-137 , 2017
Link:
https://doi.org/10.1080/15252019.2017.1381579
RT Journal T1
To Disguise or to Disclose? The Influence of Disclosure Recognition and Brand Presence on Readers' Responses Toward Native Advertisements in Online News Media
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_15252019.2017.1381579&Exemplar=1&LAN=DE A1 Krouwer, Simone A1 Poels, Karolien A1 Paulussen, Steve PB Informa UK Limited YR 2017 SN 1525-2019 JF Journal of Interactive Advertising VO 17 IS 2 SP 124 OP 137 LK http://dx.doi.org/https://doi.org/10.1080/15252019.2017.1381579 DO https://doi.org/10.1080/15252019.2017.1381579 SF ELIB - SuUB Bremen
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