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1 Ergebnisse
1
Effects of Brand Name versus Empowerment Advertising Campai..:
Kim, Taeyeon
;
Phua, Joe
Journal of Interactive Advertising. 20 (2020) 2 - p. 95-110 , 2020
Link:
https://doi.org/10.1080/15252019.2020.1734120
RT Journal T1
Effects of Brand Name versus Empowerment Advertising Campaign Hashtags in Branded Instagram Posts of Luxury versus Mass-Market Brands
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_15252019.2020.1734120&Exemplar=1&LAN=DE A1 Kim, Taeyeon A1 Phua, Joe PB Informa UK Limited YR 2020 SN 1525-2019 JF Journal of Interactive Advertising VO 20 IS 2 SP 95 OP 110 LK http://dx.doi.org/https://doi.org/10.1080/15252019.2020.1734120 DO https://doi.org/10.1080/15252019.2020.1734120 SF ELIB - SuUB Bremen
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