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1 Ergebnisse
1
Inspection or Play? A Study of How Augmented Reality Techno..:
Tsai, Wan-Hsiu Sunny
;
Tian, Shiyun Chloe
;
Chuan, Ching-Hua
.
Journal of Interactive Advertising. 20 (2020) 3 - p. 244-257 , 2020
Link:
https://doi.org/10.1080/15252019.2020.1738292
RT Journal T1
Inspection or Play? A Study of How Augmented Reality Technology Can Be Utilized in Advertising
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_15252019.2020.1738292&Exemplar=1&LAN=DE A1 Tsai, Wan-Hsiu Sunny A1 Tian, Shiyun Chloe A1 Chuan, Ching-Hua A1 Li, Cong PB Informa UK Limited YR 2020 SN 1525-2019 JF Journal of Interactive Advertising VO 20 IS 3 SP 244 OP 257 LK http://dx.doi.org/https://doi.org/10.1080/15252019.2020.1738292 DO https://doi.org/10.1080/15252019.2020.1738292 SF ELIB - SuUB Bremen
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