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1 Ergebnisse
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Unlocking the Power of Non-Fungible Token (NFT) Marketing: ..:
Xie, Quan
;
Muralidharan, Sidharth
;
Edwards, Steven M.
.
Journal of Interactive Advertising. 23 (2023) 4 - p. 356-373 , 2023
Link:
https://doi.org/10.1080/15252019.2023.2258875
RT Journal T1
Unlocking the Power of Non-Fungible Token (NFT) Marketing: How NFT Perceptions Foster Brand Loyalty and Purchase Intention among Millennials and Gen-Z
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_15252019.2023.2258875&Exemplar=1&LAN=DE A1 Xie, Quan A1 Muralidharan, Sidharth A1 Edwards, Steven M. A1 La Ferle, Carrie PB Informa UK Limited YR 2023 SN 1525-2019 JF Journal of Interactive Advertising VO 23 IS 4 SP 356 OP 373 LK http://dx.doi.org/https://doi.org/10.1080/15252019.2023.2258875 DO https://doi.org/10.1080/15252019.2023.2258875 SF ELIB - SuUB Bremen
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