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1 Ergebnisse
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Do You Care to Share? The Negative Effect of Sponsored Cont..:
Buvár, Ágnes
;
Balogh, Eszter
;
Dobai, Attila Marcelián
.
Journal of Interactive Advertising. 24 (2024) 2 - p. 143-155 , 2024
Link:
https://doi.org/10.1080/15252019.2024.2329134
RT Journal T1
Do You Care to Share? The Negative Effect of Sponsored Content on the Behavioral Engagement with a Social Media Post Containing a COVID-19 Message
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_15252019.2024.2329134&Exemplar=1&LAN=DE A1 Buvár, Ágnes A1 Balogh, Eszter A1 Dobai, Attila Marcelián A1 Tessényi, Judit PB Informa UK Limited YR 2024 SN 1525-2019 JF Journal of Interactive Advertising VO 24 IS 2 SP 143 OP 155 LK http://dx.doi.org/https://doi.org/10.1080/15252019.2024.2329134 DO https://doi.org/10.1080/15252019.2024.2329134 SF ELIB - SuUB Bremen
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