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1 Ergebnisse
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Beyond Positive and Negative eWOM: The Role of Trust Propen..:
Wang, Pengji
;
McCarthy, Breda
International Journal of Hospitality & Tourism Administration. 24 (2021) 3 - p. 387-414 , 2021
Link:
https://doi.org/10.1080/15256480.2021.1988881
RT Journal T1 <Title>Beyond Positive and Negative eWOM: The Role of Trust Propensity and Individuation in Shaping Consumers' Perception of Brand Image</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_15256480.2021.1988881&Exemplar=1&LAN=DE A1 Wang, Pengji A1 McCarthy, Breda PB Informa UK Limited YR 2021 SN 1525-6480 SN 1525-6499 JF International Journal of Hospitality & Tourism Administration VO 24 IS 3 SP 387 OP 414 LK http://dx.doi.org/https://doi.org/10.1080/15256480.2021.1988881 DO https://doi.org/10.1080/15256480.2021.1988881 SF ELIB - SuUB Bremen
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