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Can Brand Innovativeness Serve as a Signal to Enhance Brand..:

Tran, Lan-Anh Phan ; Chang, Ting-Yueh
International Journal of Hospitality & Tourism Administration.  24 (2022)  5 - p. 818-844 , 2022
Link: https://doi.org/10.1080/15256480.2022.2055695