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What Makes Customers Loyal to an Online Booking Brand? The ..:
Tran, Lan-Anh Phan
;
Chang, Ting-Yueh
Journal of Quality Assurance in Hospitality & Tourism. 25 (2022) 2 - p. 187-214 , 2022
Link:
https://doi.org/10.1080/1528008x.2022.2109239
RT Journal T1 <Title>What Makes Customers Loyal to an Online Booking Brand? The Effects of Online Brand Experience and Brand Attachment</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_1528008x.2022.2109239&Exemplar=1&LAN=DE A1 Tran, Lan-Anh Phan A1 Chang, Ting-Yueh PB Informa UK Limited YR 2022 SN 1528-008X SN 1528-0098 JF Journal of Quality Assurance in Hospitality & Tourism VO 25 IS 2 SP 187 OP 214 LK http://dx.doi.org/https://doi.org/10.1080/1528008x.2022.2109239 DO https://doi.org/10.1080/1528008x.2022.2109239 SF ELIB - SuUB Bremen
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