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1 Ergebnisse
1
Relative persuasiveness of gain- vs. loss-framed messages: ..:
Nan, Xiaoli
;
Daily, Kelly
;
Qin, Yan
Review of Communication. 18 (2018) 4 - p. 370-390 , 2018
Link:
https://doi.org/10.1080/15358593.2018.1519845
RT Journal T1
Relative persuasiveness of gain- vs. loss-framed messages: a review of theoretical perspectives and developing an integrative framework
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_15358593.2018.1519845&Exemplar=1&LAN=DE A1 Nan, Xiaoli A1 Daily, Kelly A1 Qin, Yan PB Informa UK Limited YR 2018 SN 1535-8593 JF Review of Communication VO 18 IS 4 SP 370 OP 390 LK http://dx.doi.org/https://doi.org/10.1080/15358593.2018.1519845 DO https://doi.org/10.1080/15358593.2018.1519845 SF ELIB - SuUB Bremen
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