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1 Ergebnisse
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Carving Start-up Character: Effects of Symmetrical Communic..:
Ji, Yi Grace
;
Chen, Zifei Fay
;
Men, Linjuan Rita
International Journal of Strategic Communication. 16 (2022) 2 - p. 239-254 , 2022
Link:
https://doi.org/10.1080/1553118x.2021.2014502
RT Journal T1 <Title>Carving Start-up Character: Effects of Symmetrical Communication on Start-up Corporate Character, Customer-Start-up Identification, and Customer Advocacy</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_1553118x.2021.2014502&Exemplar=1&LAN=DE A1 Ji, Yi Grace A1 Chen, Zifei Fay A1 Men, Linjuan Rita PB Informa UK Limited YR 2022 SN 1553-118X SN 1553-1198 JF International Journal of Strategic Communication VO 16 IS 2 SP 239 OP 254 LK http://dx.doi.org/https://doi.org/10.1080/1553118x.2021.2014502 DO https://doi.org/10.1080/1553118x.2021.2014502 SF ELIB - SuUB Bremen
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