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1 Ergebnisse
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Employees as Corporate Influencers: Exploring the Impacts o..:
Egbert, Sophia
;
Rudeloff, Christian
International Journal of Strategic Communication. 17 (2023) 5 - p. 439-456 , 2023
Link:
https://doi.org/10.1080/1553118x.2023.2231922
RT Journal T1 <Title>Employees as Corporate Influencers: Exploring the Impacts of Parasocial Interactions on Brand Equity and Brand Outcomes</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_1553118x.2023.2231922&Exemplar=1&LAN=DE A1 Egbert, Sophia A1 Rudeloff, Christian PB Informa UK Limited YR 2023 SN 1553-118X SN 1553-1198 JF International Journal of Strategic Communication VO 17 IS 5 SP 439 OP 456 LK http://dx.doi.org/https://doi.org/10.1080/1553118x.2023.2231922 DO https://doi.org/10.1080/1553118x.2023.2231922 SF ELIB - SuUB Bremen
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