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1 Ergebnisse
1
Being Present as 'Real' Humans on Social Media: How Do Pers..:
Jeong, Hyun Ju
;
Kim, Jihye
;
Chung, Deborah S.
Visual Communication Quarterly. 29 (2022) 4 - p. 236-249 , 2022
Link:
https://doi.org/10.1080/15551393.2022.2129656
RT Journal T1 <Title>Being Present as 'Real' Humans on Social Media: How Do Personified Brand Visuals Lead to Consumer Engagement?</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_15551393.2022.2129656&Exemplar=1&LAN=DE A1 Jeong, Hyun Ju A1 Kim, Jihye A1 Chung, Deborah S. PB Informa UK Limited YR 2022 SN 1555-1393 SN 1555-1407 JF Visual Communication Quarterly VO 29 IS 4 SP 236 OP 249 LK http://dx.doi.org/https://doi.org/10.1080/15551393.2022.2129656 DO https://doi.org/10.1080/15551393.2022.2129656 SF ELIB - SuUB Bremen
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