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The role of passengers' involvement in cause related market..:
Kim, Soojung
;
Jang, Jinju
;
Kim, Insin
International Journal of Sustainable Transportation. 16 (2021) 7 - p. 585-596 , 2021
Link:
https://doi.org/10.1080/15568318.2021.1914788
RT Journal T1 <Title>The role of passengers' involvement in cause related marketing: Moderated mediation effects of brand attitude and brand consciousness in the airline industry</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_15568318.2021.1914788&Exemplar=1&LAN=DE A1 Kim, Soojung A1 Jang, Jinju A1 Kim, Insin PB Informa UK Limited YR 2021 SN 1556-8318 SN 1556-8334 JF International Journal of Sustainable Transportation VO 16 IS 7 SP 585 OP 596 LK http://dx.doi.org/https://doi.org/10.1080/15568318.2021.1914788 DO https://doi.org/10.1080/15568318.2021.1914788 SF ELIB - SuUB Bremen
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