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1 Ergebnisse
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Consumer Evaluations of Cable Network Brand Extensions: A C..:
Chang, Byeng-Hee
;
Bae, Jiyang
;
Lee, Seung-Eun
Journal of Media Business Studies. 1 (2004) 2 - p. 47-71 , 2004
Link:
https://doi.org/10.1080/16522354.2004.11073424
RT Journal T1 <Title>Consumer Evaluations of Cable Network Brand Extensions: A Case Study of the Discovery Channels</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_16522354.2004.11073424&Exemplar=1&LAN=DE A1 Chang, Byeng-Hee A1 Bae, Jiyang A1 Lee, Seung-Eun PB Informa UK Limited YR 2004 SN 1652-2354 SN 2376-2977 JF Journal of Media Business Studies VO 1 IS 2 SP 47 OP 71 LK http://dx.doi.org/https://doi.org/10.1080/16522354.2004.11073424 DO https://doi.org/10.1080/16522354.2004.11073424 SF ELIB - SuUB Bremen
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