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1 Ergebnisse
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Impact of functional/cognitive and emotional advertisements..:
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, HakJun
..
Journal of Hospitality Marketing & Management. 28 (2018) 4 - p. 446-471 , 2018
Link:
https://doi.org/10.1080/19368623.2019.1531803
RT Journal T1 <Title>Impact of functional/cognitive and emotional advertisements on image and repurchase intention</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_19368623.2019.1531803&Exemplar=1&LAN=DE A1 Han, Heesup A1 Nguyen, Hong Ngoc A1 Song, HakJun A1 Lee, Sanghyeop A1 Chua, Bee-Lia PB Informa UK Limited YR 2018 SN 1936-8623 SN 1936-8631 JF Journal of Hospitality Marketing & Management VO 28 IS 4 SP 446 OP 471 LK http://dx.doi.org/https://doi.org/10.1080/19368623.2019.1531803 DO https://doi.org/10.1080/19368623.2019.1531803 SF ELIB - SuUB Bremen
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