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Developing customer-based brand equity from both employee a..:
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
.
Journal of Hospitality Marketing & Management. 32 (2023) 3 - p. 285-316 , 2023
Link:
https://doi.org/10.1080/19368623.2023.2173350
RT Journal T1 <Title>Developing customer-based brand equity from both employee and customer perspectives</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_19368623.2023.2173350&Exemplar=1&LAN=DE A1 Liu, Chih-Hsing A1 Lin, Wen-Pei A1 Lu, Yu-Hung A1 Huang, Yi-Jhan PB Informa UK Limited YR 2023 SN 1936-8623 SN 1936-8631 JF Journal of Hospitality Marketing & Management VO 32 IS 3 SP 285 OP 316 LK http://dx.doi.org/https://doi.org/10.1080/19368623.2023.2173350 DO https://doi.org/10.1080/19368623.2023.2173350 SF ELIB - SuUB Bremen
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