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1 Ergebnisse
1
Social media content strategy in hospitality: the impact of..:
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
Journal of Hospitality Marketing & Management. 33 (2023) 1 - p. 57-77 , 2023
Link:
https://doi.org/10.1080/19368623.2023.2241041
RT Journal T1
Social media content strategy in hospitality: the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_19368623.2023.2241041&Exemplar=1&LAN=DE A1 Veloso, Mónica A1 Ieva, Marco A1 Gómez-Suárez, Mónica PB Informa UK Limited YR 2023 SN 1936-8623 SN 1936-8631 JF Journal of Hospitality Marketing & Management VO 33 IS 1 SP 57 OP 77 LK http://dx.doi.org/https://doi.org/10.1080/19368623.2023.2241041 DO https://doi.org/10.1080/19368623.2023.2241041 SF ELIB - SuUB Bremen
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