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Experiential approach to the determinants of online word-of..:
Yoon, Sung-Joon
;
Han, Hee-Eun
Journal of Global Scholars of Marketing Science. 22 (2012) 3 - p. 218-234 , 2012
Link:
https://doi.org/10.1080/21639159.2012.699219
RT Journal T1 <Title>Experiential approach to the determinants of online word-of-mouth behavior</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_21639159.2012.699219&Exemplar=1&LAN=DE A1 Yoon, Sung-Joon A1 Han, Hee-Eun PB Informa UK Limited YR 2012 SN 2163-9159 SN 2163-9167 JF Journal of Global Scholars of Marketing Science VO 22 IS 3 SP 218 OP 234 LK http://dx.doi.org/https://doi.org/10.1080/21639159.2012.699219 DO https://doi.org/10.1080/21639159.2012.699219 SF ELIB - SuUB Bremen
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