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Age and gender differences: Understanding mature online use..:
Law, Monica
;
Ng, Mark
Journal of Global Scholars of Marketing Science. 26 (2016) 3 - p. 248-269 , 2016
Link:
https://doi.org/10.1080/21639159.2016.1174540
RT Journal T1
Age and gender differences: Understanding mature online users with the online purchase intention model
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_21639159.2016.1174540&Exemplar=1&LAN=DE A1 Law, Monica A1 Ng, Mark PB Informa UK Limited YR 2016 SN 2163-9159 SN 2163-9167 JF Journal of Global Scholars of Marketing Science VO 26 IS 3 SP 248 OP 269 LK http://dx.doi.org/https://doi.org/10.1080/21639159.2016.1174540 DO https://doi.org/10.1080/21639159.2016.1174540 SF ELIB - SuUB Bremen
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