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1 Ergebnisse
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Can brand experience increase customer contribution: How to..:
Aoki, Kei
;
Obeng, Efua
;
Borders, Aberdeen Leila
.
Journal of Global Scholars of Marketing Science. 29 (2019) 1 - p. 51-62 , 2019
Link:
https://doi.org/10.1080/21639159.2018.1551728
RT Journal T1
Can brand experience increase customer contribution: How to create effective sustainable touchpoints with customers?
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_21639159.2018.1551728&Exemplar=1&LAN=DE A1 Aoki, Kei A1 Obeng, Efua A1 Borders, Aberdeen Leila A1 Lester, Deborah H. PB Informa UK Limited YR 2019 SN 2163-9159 SN 2163-9167 JF Journal of Global Scholars of Marketing Science VO 29 IS 1 SP 51 OP 62 LK http://dx.doi.org/https://doi.org/10.1080/21639159.2018.1551728 DO https://doi.org/10.1080/21639159.2018.1551728 SF ELIB - SuUB Bremen
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