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Clicks and purchase effects of an embedded, social-media, p..:
Woodside, Arch G.
;
Bernal Mir, Pedro
Journal of Global Scholars of Marketing Science. 29 (2019) 3 - p. 343-357 , 2019
Link:
https://doi.org/10.1080/21639159.2019.1622437
RT Journal T1 <Title>Clicks and purchase effects of an embedded, social-media, platform endorsement in internet advertising</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_21639159.2019.1622437&Exemplar=1&LAN=DE A1 Woodside, Arch G. A1 Bernal Mir, Pedro PB Informa UK Limited YR 2019 SN 2163-9159 SN 2163-9167 JF Journal of Global Scholars of Marketing Science VO 29 IS 3 SP 343 OP 357 LK http://dx.doi.org/https://doi.org/10.1080/21639159.2019.1622437 DO https://doi.org/10.1080/21639159.2019.1622437 SF ELIB - SuUB Bremen
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