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Effect of corporate image of the sponsor on brand love and ..:
Trivedi, Jay
Journal of Global Scholars of Marketing Science. 30 (2020) 2 - p. 188-209 , 2020
Link:
https://doi.org/10.1080/21639159.2020.1717978
RT Journal T1 <Title>Effect of corporate image of the sponsor on brand love and purchase intentions: The moderating role of sports involvement</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_21639159.2020.1717978&Exemplar=1&LAN=DE A1 Trivedi, Jay PB Informa UK Limited YR 2020 SN 2163-9159 SN 2163-9167 JF Journal of Global Scholars of Marketing Science VO 30 IS 2 SP 188 OP 209 LK http://dx.doi.org/https://doi.org/10.1080/21639159.2020.1717978 DO https://doi.org/10.1080/21639159.2020.1717978 SF ELIB - SuUB Bremen
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