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Cross-cultural comparisons of popular YouTube ads: A conten..:
Choi, Chang-Won
Journal of Global Scholars of Marketing Science. 32 (2021) 2 - p. 145-161 , 2021
Link:
https://doi.org/10.1080/21639159.2020.1808828
RT Journal T1 <Title>Cross-cultural comparisons of popular YouTube ads: A content analysis of YouTube video ads in the U.S. and South Korea</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_21639159.2020.1808828&Exemplar=1&LAN=DE A1 Choi, Chang-Won PB Informa UK Limited YR 2021 SN 2163-9159 SN 2163-9167 JF Journal of Global Scholars of Marketing Science VO 32 IS 2 SP 145 OP 161 LK http://dx.doi.org/https://doi.org/10.1080/21639159.2020.1808828 DO https://doi.org/10.1080/21639159.2020.1808828 SF ELIB - SuUB Bremen
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