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Do all, or only some personality types engage in spreading ..:
Swaminathan, Vanitha
;
Kubat Dokumaci, Umut
Journal of Global Scholars of Marketing Science. 31 (2021) 3 - p. 260-272 , 2021
Link:
https://doi.org/10.1080/21639159.2020.1808837
RT Journal T1
Do all, or only some personality types engage in spreading negative WOM? An experimental study of negative WOM, big 5 personality traits and brand personality
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_21639159.2020.1808837&Exemplar=1&LAN=DE A1 Swaminathan, Vanitha A1 Kubat Dokumaci, Umut PB Informa UK Limited YR 2021 SN 2163-9159 SN 2163-9167 JF Journal of Global Scholars of Marketing Science VO 31 IS 3 SP 260 OP 272 LK http://dx.doi.org/https://doi.org/10.1080/21639159.2020.1808837 DO https://doi.org/10.1080/21639159.2020.1808837 SF ELIB - SuUB Bremen
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