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The function of innovation culture in the success of new se..:
Raajpoot, Nusser
;
Sharma, Arun
Journal of Global Scholars of Marketing Science. 31 (2021) 3 - p. 392-414 , 2021
Link:
https://doi.org/10.1080/21639159.2021.1924818
RT Journal T1 <Title>The function of innovation culture in the success of new services</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_21639159.2021.1924818&Exemplar=1&LAN=DE A1 Raajpoot, Nusser A1 Sharma, Arun PB Informa UK Limited YR 2021 SN 2163-9159 SN 2163-9167 JF Journal of Global Scholars of Marketing Science VO 31 IS 3 SP 392 OP 414 LK http://dx.doi.org/https://doi.org/10.1080/21639159.2021.1924818 DO https://doi.org/10.1080/21639159.2021.1924818 SF ELIB - SuUB Bremen
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