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1 Ergebnisse
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Exploring store atmospherics of FMCG brands flagship stores..:
Duong, Van Chien
;
Sung, Billy
;
Barber, Matthew
..
Journal of Global Scholars of Marketing Science. 32 (2022) 4 - p. 554-578 , 2022
Link:
https://doi.org/10.1080/21639159.2022.2033131
RT Journal T1 <Title>Exploring store atmospherics of FMCG brands flagship stores with an immersive 180-degree dome-shaped display</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_21639159.2022.2033131&Exemplar=1&LAN=DE A1 Duong, Van Chien A1 Sung, Billy A1 Barber, Matthew A1 Regolini, Emma A1 Teah, Min PB Informa UK Limited YR 2022 SN 2163-9159 SN 2163-9167 JF Journal of Global Scholars of Marketing Science VO 32 IS 4 SP 554 OP 578 LK http://dx.doi.org/https://doi.org/10.1080/21639159.2022.2033131 DO https://doi.org/10.1080/21639159.2022.2033131 SF ELIB - SuUB Bremen
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