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Tangible and intangible quality cues in service advertising..:
Utkarsh
Journal of Global Scholars of Marketing Science. 33 (2022) 1 - p. 90-106 , 2022
Link:
https://doi.org/10.1080/21639159.2022.2062023
RT Journal T1 <Title>Tangible and intangible quality cues in service advertising: A construal level theory perspective</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_21639159.2022.2062023&Exemplar=1&LAN=DE A1 Utkarsh PB Informa UK Limited YR 2022 SN 2163-9159 SN 2163-9167 JF Journal of Global Scholars of Marketing Science VO 33 IS 1 SP 90 OP 106 LK http://dx.doi.org/https://doi.org/10.1080/21639159.2022.2062023 DO https://doi.org/10.1080/21639159.2022.2062023 SF ELIB - SuUB Bremen
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