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1 Ergebnisse
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Avoidance of similarity and brand attachment of Generation ..:
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Goi, Mei Teh
Journal of Global Scholars of Marketing Science. 33 (2022) 1 - p. 133-153 , 2022
Link:
https://doi.org/10.1080/21639159.2022.2135012
RT Journal T1
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: The roles of self-congruity
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_21639159.2022.2135012&Exemplar=1&LAN=DE A1 Goi, Chai Lee A1 Chieng, Fayrene Yew Leh A1 Goi, Mei Teh PB Informa UK Limited YR 2022 SN 2163-9159 SN 2163-9167 JF Journal of Global Scholars of Marketing Science VO 33 IS 1 SP 133 OP 153 LK http://dx.doi.org/https://doi.org/10.1080/21639159.2022.2135012 DO https://doi.org/10.1080/21639159.2022.2135012 SF ELIB - SuUB Bremen
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