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1 Ergebnisse
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Influencer-driven loyalty: Understanding the mediating role..:
Ahmed, Suhaib
;
Ghaffar, Abdul
;
Zaheer Zaidi, Syed Shahid
...
Journal of Global Scholars of Marketing Science. 34 (2024) 2 - p. 207-230 , 2024
Link:
https://doi.org/10.1080/21639159.2024.2308285
RT Journal T1
Influencer-driven loyalty: Understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_21639159.2024.2308285&Exemplar=1&LAN=DE A1 Ahmed, Suhaib A1 Ghaffar, Abdul A1 Zaheer Zaidi, Syed Shahid A1 Islam, Tahir A1 Khan, Muhammad Mumtaz A1 Islam, Fazila A1 Kincl, Tomas A1 Sheikh, Altaf Ahmed PB Informa UK Limited YR 2024 SN 2163-9159 SN 2163-9167 JF Journal of Global Scholars of Marketing Science VO 34 IS 2 SP 207 OP 230 LK http://dx.doi.org/https://doi.org/10.1080/21639159.2024.2308285 DO https://doi.org/10.1080/21639159.2024.2308285 SF ELIB - SuUB Bremen
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