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Exploring the opinions of the YouTube visitors towards adve..:
Tresa Sebastian, Ann
;
Lal, Bhagya
;
Anupama, J.
...
Cogent Business & Management. 8 (2021) 1 - p. , 2021
Link:
https://doi.org/10.1080/23311975.2021.1876545
RT Journal T1
Exploring the opinions of the YouTube visitors towards advertisements and its influence on purchase intention among viewers
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_23311975.2021.1876545&Exemplar=1&LAN=DE A1 Tresa Sebastian, Ann A1 Lal, Bhagya A1 Anupama, J. A1 Varghese, Jee A1 Agnus Tom, Aleena A1 Rajkumar, Eslavath A1 Joshua George, Allen A1 Jeyavel, Sundaramoorthy A1 Pandey, Vijyendra A1 Wajid, Maria A1 John, Romate A1 Awan, Usama PB Informa UK Limited YR 2021 SN 2331-1975 JF Cogent Business & Management VO 8 IS 1 LK http://dx.doi.org/https://doi.org/10.1080/23311975.2021.1876545 DO https://doi.org/10.1080/23311975.2021.1876545 SF ELIB - SuUB Bremen
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