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Consumer Researchers: Take A Hike!:
Zaltman, Gerald
Journal of Consumer Research. 26 (2000) 4 - p. 423-428 , 2000
Link:
https://doi.org/10.1086/209573
RT Journal T1 <Title>Consumer Researchers: Take A Hike!</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1086_209573&Exemplar=1&LAN=DE A1 Zaltman, Gerald PB Oxford University Press (OUP) YR 2000 SN 0093-5301 SN 1537-5277 JF Journal of Consumer Research VO 26 IS 4 SP 423 OP 428 LK http://dx.doi.org/https://doi.org/10.1086/209573 DO https://doi.org/10.1086/209573 SF ELIB - SuUB Bremen
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