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Superfluous Choices and the Persistence of Preference:
Muthukrishnan, A. V.
;
Wathieu, Luc
Journal of Consumer Research. 33 (2007) 4 - p. 454-460 , 2007
Link:
https://doi.org/10.1086/510229
RT Journal T1 <Title>Superfluous Choices and the Persistence of Preference</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1086_510229&Exemplar=1&LAN=DE A1 Muthukrishnan, A. V. A1 Wathieu, Luc PB Oxford University Press (OUP) YR 2007 SN 0093-5301 SN 1537-5277 JF Journal of Consumer Research VO 33 IS 4 SP 454 OP 460 LK http://dx.doi.org/https://doi.org/10.1086/510229 DO https://doi.org/10.1086/510229 SF ELIB - SuUB Bremen
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