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When, Why, and How Controversy Causes Conversation:
Chen, Zoey
;
Berger, Jonah
Journal of Consumer Research. 40 (2013) 3 - p. 580-593 , 2013
Link:
https://doi.org/10.1086/671465
RT Journal T1 <Title>When, Why, and How Controversy Causes Conversation</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1086_671465&Exemplar=1&LAN=DE A1 Chen, Zoey A1 Berger, Jonah PB Oxford University Press (OUP) YR 2013 SN 0093-5301 SN 1537-5277 JF Journal of Consumer Research VO 40 IS 3 SP 580 OP 593 LK http://dx.doi.org/https://doi.org/10.1086/671465 DO https://doi.org/10.1086/671465 SF ELIB - SuUB Bremen
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