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1 Ergebnisse
1
How Do Consumers Read and Encode a Price?:
Laurent, Gilles
;
Vanhuele, Marc
;
Kirmani, Amna
..
Journal of Consumer Research. 50 (2023) 3 - p. 510-532 , 2023
Link:
https://doi.org/10.1093/jcr/ucad005
RT Journal T1 <Title>How Do Consumers Read and Encode a Price?</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1093_jcr_ucad005&Exemplar=1&LAN=DE A1 Laurent, Gilles A1 Vanhuele, Marc A1 Kirmani, Amna A1 Cotte, June A1 Thomas, Manoj PB Oxford University Press (OUP) YR 2023 SN 0093-5301 SN 1537-5277 JF Journal of Consumer Research VO 50 IS 3 SP 510 OP 532 LK http://dx.doi.org/https://doi.org/10.1093/jcr/ucad005 DO https://doi.org/10.1093/jcr/ucad005 SF ELIB - SuUB Bremen
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