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1 Ergebnisse
1
When Learning Negative Brand Associations Leads to Positive..:
Saint Clair, Julian K
;
Cunha Jr., Marcus
;
Campbell, Margaret C
..
Journal of Consumer Research. 51 (2024) 3 - p. 497-519 , 2024
Link:
https://doi.org/10.1093/jcr/ucae001
RT Journal T1
When Learning Negative Brand Associations Leads to Positive Evaluations of Effectiveness
UL https://suche.suub.uni-bremen.de/peid=cr-10.1093_jcr_ucae001&Exemplar=1&LAN=DE A1 Saint Clair, Julian K A1 Cunha Jr., Marcus A1 Campbell, Margaret C A1 Wood, Stacy A1 Ratner, Rebecca K PB Oxford University Press (OUP) YR 2024 SN 0093-5301 SN 1537-5277 JF Journal of Consumer Research VO 51 IS 3 SP 497 OP 519 LK http://dx.doi.org/https://doi.org/10.1093/jcr/ucae001 DO https://doi.org/10.1093/jcr/ucae001 SF ELIB - SuUB Bremen
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